now booking for July 2026 --
now booking for July 2026 --
expert, Accessible skin care for kids
Our children are our brightest lights. At Bright Lights Pediatric Dermatology, we partner with families to provide the expert care their skin needs to support health, confidence, and growth at every stage.
Meet Dr. Marla Jahnke
Founder & Pediatric Dermatologist
Hi! I’m Dr. Marla Jahnke, and I cannot wait to meet you and your family.
In 2013, I became one of the very first board-certified pediatric dermatologists in Michigan—one of only a few hundred in the entire United States. My unique training in general pediatrics, dermatology and pediatric dermatology sets me apart. Additionally, I have had the distinct honor of caring for tens of thousands of children, treating everything from common newborn rashes, diaper rash, and hemangiomas to complex genetic skin conditions, severe eczema, psoriasis, congenital nevi, alopecia areata and much, much more.
A Modern Approach to Specialized Care
Navigating the healthcare system is hard—and it’s only getting harder. Between months-long waitlists, insurance hurdles, and impersonal call centers, simply seeing a specialist can feel like a marathon. When the appointment finally arrives, you’re often stuck in a crowded waiting room with restless children, only to be met with a rushed appointment.
I started Bright Lights Pediatric Dermatology to change that.
I launched Bright Lights Pediatric Dermatology in 2026 with a simple goal: provide elite specialist access without the traditional hurdles. With both telemedicine and in-office visits available, I bring expert dermatological care directly to your family.
Why Choose a Direct-Care Model?
By working directly for you—not an insurance company—we’ve removed the "red tape." This modern approach offers:
Immediate Access: Skip the months of waiting anxiously while your child’s condition worsens. There is no need for referrals or prior authorizations.
True Convenience: No commutes, no parking hassles, and no time wasted in waiting rooms.
Child-Centered Comfort: Your child is seen where they feel safest—including right at home.
Quality Time: Without insurance distractions, our focus remains entirely on your child’s health and your peace of mind.
While our practice is primarily virtual, I remain deeply committed to my Michigan community and offer in-person appointments in my Royal Oak office when a hands-on approach is medically necessary.
I look forward to partnering with you to help your child shine.
How It Works
Step 1: Simple Scheduling
Complete a short online questionnaire and send photos for a FREE preliminary evaluation by Dr. Jahnke. She will determine if the visit is appropriate for virtual care or needs an in-person visit. You will then receive a calendar to book your appointment directly at a time that works for your family.
Step 2: Expert Care at Home
Virtual visits are conducted via our secure, high-definition Telehealth platform. This provides your child with the comfort of their own home and gives you the convenience of specialized care without the commute or taking meaningful time from your family’s obligations like work or school.
Step 3: Direct, Transparent Pricing
We are a "Direct Pay" practice. You pay a clear, upfront fee for the care you receive. With today’s high insurance deductibles, many families find our model costs the same—or even less—than traditional insurance-based visits, without the hidden bills later.
The Result?
No authorizations. No red tape. Just exceptional subspecialty care when and where your child needs it most.
More about us
-
My goal is to educate caregivers and patients to manage their condition. Treatments plans are comprehensive with the goal to empower the family to manage their child’s care. This allows us to keep follow up appointments to a minimum. If more frequent care is needed, however, I will (of course) be available at appropriate intervals.
-
I know that when a child struggles, the entire family often does too.
Skin health is deeply connected to a child and family’s overall well-being. An itchy child often isn't sleeping well, which can affect school, their relationships, and their mood. It also may affect the caregivers in similar ways. When a child feels embarrassed or insecure about their skin, it affects their confidence and a whole host of psychosocial dynamics may be at play.
What looks like a skin problem on the surface is often a family-wide challenge.
At Bright Lights, I recognize that:
The "small things" matter. Something that seems medically minor can be a major source of stress for a family.
Resilience is key. I've seen many children flourish even with complex conditions, and I am here to support that strength.
Every family is unique. You have your own goals and needs, and my job is to support to them.
I promise to always keep your child’s best interests at heart and your family’s goals in mind. I can’t wait to partner with you.
-
Navigating medical billing is one of the most stressful parts of healthcare for the patient and physician. At Bright Lights Pediatric Dermatology, I believe in fairness and transparency. I do not charge for every "big or little extra." My fees are straightforward and include the administrative support you need, such as prior authorizations for medications and superbills for insurance reimbursement upon request.
Step 1: The Free Pre-Visit Assessment
Before you ever pay a fee, I provide a complimentary clinical review. I will evaluate your child’s needs to ensure that:
The condition is a good fit for telemedicine or a focused in-office visit.
I am the right specialist to manage your child’s specific care.
We gather any pre-visit items to ensure the productivity of our time together.
New visits $325
Return visits $200
Biopsies: $175
Accutane course $100 per return visit
Procedures: individual procedure prices will be provided upon request
Note: Fees do not include medications, imaging, pathology, or laboratory fees. You may continue to use your health insurance and preferred pharmacy for these external services.